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The entire dating landscape has changed and opened up since Ok Cupid started back in 2004.
As a result, there are more opportunities to connect with people than ever before.
And now for the really good part—it’s working The new system wasn’t perfect when we first tested it.
But we made changes and iterated along the way, and now we feel pretty great about how it’s working — because the data from our test group proves it.
We’ve also spoken to dozens of women about their experiences on Ok Cupid, and have heard the same sentiment over and over again: Ok Cupid can be overwhelming when you’re receiving tons of messages, even when the majority of them are well-meaning or fine enough — but not from the people you’re really looking for. Messages are now just for the people you like Now of your messages will be from people you’ve liked. He likes Mona’s profile and messages her to start a conversation.
We don’t want to inundate you with messages from people you’ve passed on, or people who’ve messaged you that you haven’t liked yet. But what’s changed is that, since Mona hasn’t liked Kaleb yet, his message won’t appear in her Messages screen. You see, we’ve got a lot of love for people who make the first move, so if someone you message hasn’t liked you yet, we’ll promote you to them As the graph above shows, straight women who send a message with their like are more than 18x more likely to end up matching with that person than those who don’t. And it works out for guys, too, with straight men who send a message being 6x more likely, and gay men being 4x more likely.
But when someone's online dating profile catches your eye, there can be a lot of pressure on that first message.
In my profile, I'd written that they say you can tell what a woman will look like in 30 years by looking at her mother, but unfortunately, I look like my father, which meant that in a couple of decades, I'd bear a striking resemblance to Santa.
First of all, a lot of the bad stuff has gone away.
Messages flagged as offensive or inappropriate have declined by nearly 70%. As the graph below shows, gay women in the test group saw a 48% increase in connections and straight women weren’t far behind, with 45%.
Messages have new filters, and a new name What was once the Messages page is now Conversations — because that’s what it’s really for. That’s because first messages now only appear to the recipient.
Once someone responds, they’ll reappear (*magic*) in your messages.
We won’t begin to hypothesize exactly when, how, or why this changed, but flash forward to today and of people are now willing to do all of this in the name of online dating.